Editor of Girl Talk, Bea Appleby, explains here why she decided to bring the F-word to eight year olds with her #girls are amazing campaign
Haven't you heard? Girl Talk magazine, the UK's longest running girls' title, has gone feminist. Thats right, last month we launched #Girls Are Amazing and it's the first campaign of its kind for pre-teens. But what does that really mean? Simply, were bringing feminist ideas onto the pages; putting empowerment, positive role models and broader ambitions on the agenda. A bit less about popstrels and telly stars, a bit more about sportswomen, writers, scientists and businesswomen.
This was all sparked by a growing realization that the media for girls is rotten and were part of it. We just wanted to offset some of the insidious ideas drummed into girls. Im talking about the absurdly gendered products (girls Sellotape anyone?), the popstars rutting naked on wrecking balls or pole dancing for puppies, and the endless makeover computer games. All of it sends a clear message to girls: BE PRETTY. And it's all been successfully received we know because the Girl Guiding Attitudes survey and our own reader survey told us so.Continue reading... Reported by guardian.co.uk 8 hours ago.
Haven't you heard? Girl Talk magazine, the UK's longest running girls' title, has gone feminist. Thats right, last month we launched #Girls Are Amazing and it's the first campaign of its kind for pre-teens. But what does that really mean? Simply, were bringing feminist ideas onto the pages; putting empowerment, positive role models and broader ambitions on the agenda. A bit less about popstrels and telly stars, a bit more about sportswomen, writers, scientists and businesswomen.
This was all sparked by a growing realization that the media for girls is rotten and were part of it. We just wanted to offset some of the insidious ideas drummed into girls. Im talking about the absurdly gendered products (girls Sellotape anyone?), the popstars rutting naked on wrecking balls or pole dancing for puppies, and the endless makeover computer games. All of it sends a clear message to girls: BE PRETTY. And it's all been successfully received we know because the Girl Guiding Attitudes survey and our own reader survey told us so.Continue reading... Reported by guardian.co.uk 8 hours ago.